Twitter Quality
Social media has been around for a few years now and it seems like everyone is jumping on the bandwagon. Social media is a great way to build up your companies reputation and share it’s expertise with the world, however quality will always win over quantity.
With Twitter, nearly every new follower seems to have a Twitter feed full of “want more followers – click here xxx” and I think they have missed the point of Twitter and other social media sites where high follower numbers are encouraged by so called “experts”. More followers does not necessarily mean extra traffic and even less chance of extra sales. The only thing that wins in social media is quality, quality, quality.
Let me ask this – if you are following 2000 people on Twitter and those 2000 are, on average, also following 2000 people. What do you think the chances are that they are reading your tweets unless you are providing quality links and content that people actually want to read, let alone retweet (RT). When choosing people to follow, make sure that they have @replies in their Twitter feed and are interactive members of Twitter instead of having pages and pages of links and promotions.
